Moskenstraumen

And New York restaurants now have a new thing - they don't sell their food, they sell their atmosphere. They say, "How dare you say we don't have good food, when we never said we had good food. We have good atmosphere." They caught on that what people really care about is changing their atmosphere with a minimum of actual food. Pretty soon when food prices go really up, they'll be selling only atmosphere. If people are really all that hungry, they can bring food with them when they go out to dinner, but otherwise, instead of "going out to dinner" they'll just be "going out to atmosphere."

- Andy Warhol: "The philosophy of Andy Warhol", 1975